Keller Bros Family of Dealerships
While serving as the Marketing Manager, my daily duties included social media management & content creation, website maintenance, graphic design, & email marketing. Facebook traffic & engagement increased by 40% in my time with Keller Bros. Maintaining brand consistency was of most importance, Keller Bros has 4 locations, 2 Ford stores in Lebanon & Lititz, PA, a Dodge store located in Lititz, PA, & a pre-owned location in Lebanon, PA. Preparing for the Bronco relaunch & promoting Keller Bros 100th year anniversary were some of my highest priorities.
Ford Lebanon Website Redesign
One of the most exciting parts of my time with Keller Bros was getting to redesign the homepage. Keller Bros already an easy to navigate, clean website that just needed a more modern facelift.
Email Marketing
Sending out email campaigns in VinSolutions was a vital part of promoting current events around our locations. Most notably, the Bronco relaunch. Below, the campaign for our Memorial Day Trade-In Event is also displayed.