User Personas + Proof of Concepts
Research & generating new ideas are essential parts of creating a cohesive & concise user experience. Whether this is from creating documentation to define your user base, keeping up with the latest design trends & ideas, taking feedback from users, or simply experimenting & trying something new.
Mentor EcoDrive Powered by Greater Than
Mentor's EcoDrive integration with Greater Than was first launched with the histogram design for the user's indication of their EcoScore. The histogram was originally chosen because it was very well received with Mentor's consumer component, Mentor Defender. Unfortunately, the histogram was not as well received with EcoDrive's initial launch. Our team went back to the drawing board & decided a progress bar was the best approach for showcasing the users EcoScore. We had numerous ideas for the progress bar, but we settled upon the 20-point progress bar as it best represented the different scoring points a user could fall into for their EcoDrive Rating.
Mandala Mindfullness for All
Breathe In. Breathe Out.
Mandala: Mindfulness for All was a student project. The app was originally prototyped in InvisionApp – an online, shareable prototyping website – in a later authoring class, I redesigned the functionality, design, & interaction in Animate CC. It is a mindfulness app that incorporates relaxation exercises & introduces mindfulness to those who are new to the subject. Screen designs were made using Photoshop artboards.
For the target market, there would be no specified age – instead, this application would be focused on people who are always plugged in & need a moment to breathe. I found platforms such as Headspace & Calm slightly overwhelming when in need of a moment of clarity.
As with Aquarius Clothing Co, research into competitors, user personas, site maps, & wireframes were required for project completion. This approach has laid the foundation for the user-centered approach that I bring to every design project.
Aquarius Clothing Co
Authentic. Mystic. Progressive.
Aquarius Clothing Co was a student project curated using a Bootstrap template & graphics through Illustrator. The boutique is inspired by Urban Outfitters, Gypsy Warrior, & Free People. Project documentation including website wireframes & understanding & establishing our audience was a large part of the process & building our student projects.
Aquarius Clothing Company is aimed at young woman aged 18-28. What sets Aquarius apart is the variety of vintage pieces & groovy retail items. Aquarius maintains a flagship store located in Raleigh, North Carolina while continually looking to grow & expand their online retailing.
As with Mandala: Mindfulness for All, research into competitors, user personas, site maps, & wireframes were required for project completion. This approach has laid the foundation for the user-centered approach that I bring to every design project.
